10 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)

4) Bonne Belle & Dr. Pepper: Flavored Lip Balm Dr. Pepper-flavored lip balm. I mean, it’s genius. Bonne Belle first debuted Lip Smacker, the world’s first flavored lip balm, in 1973, starting with flavors like strawberry, lemon, and green apple.
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