When Ayesha Curry first launched her company Sweet July back in 2019, she used to think about expanding product assortment in terms of what she would want as a consumer, but as the Oakland, California ...
Ulta’s New ‘Buttery Soft’ Lip Product Has Shoppers Running to Grab Every Shade
The NYX Professional Makeup Smushy Matte Lip Balm has a "smushy-soft texture" that applies like a lip balm while still providing color and dimension to the lips. The vegan formula is infused with ...
EXCLUSIVE: Ayesha Curry’s Sweet July Skin Launches Lip Treatments
Ayesha Curry‘s Sweet July Skin is bringing flavor down to the lips. The beauty brand, established in 2023 as an extension of Curry’s existing lifestyle business, announced its plan to launch lip care ...
Katseye’s Sophia lip routine might just change how you do beauty
Plump, glossy and effortless, these are the lips everyone’s chasing right now and no one embodies this beauty trend quite like Sophia Laforteza, the Filipina br ...
TikTok Sleuths Have Been Trying to Uncover This Secret Lip Balm for Weeks—We Have Official Details
That Glow Mist also deserves a place in your makeup routine, both for skin prep and as a quick, midday refresh for dull, thirsty complexions. It leaves behind a hydrated, luminous glow that makes you ...
Shoppers Say This $9 ‘Very Moisturizing’ Plumping Lip Gloss Is ‘The Perfect Nude’
From wedding-day wear to TikTok shoutouts ( Taylor Frankie Paul is a fan), Milani’s Keep It Full Plumping Lip Gloss in Soft Rose is quietly becoming a cult favorite. Or as one shopper put it, “OMG, ...
10 Things That Delighted Us Last Week: From Fish Flip-Flops to Banana Lip Balms
RuPaul’s Drag Race season-13 winner Symone is no stranger to the drugstore makeup aisle — stocking up on everything from Maybelline foundation and concealer to NYX lip gloss and setting spray — and so ...
Lip Oils Turned My Lips ‘Black’—These Product Helped Reverse The Effects
At-home tech is a great way to bridge the gap between in-clinic appointments. This LED lip mask from Dr Dennis Gross uses precision wavelengths to help even out tonal irregularities. It's excellent ...
Using Too Much Lip Balm? How To Avoid the ‘Dependence Cycle’ Without Drying Out
Have you ever had the feeling that your lip balm is both your best friend and worst habit? You use it once, and before you know it, you're applying it every hour, desperately trying to ward off that ...