E.l.f. Beauty has won over younger consumers with its viral marketing and low-priced "dupes" of prestige favorites.
Some Move to the Black Hills for Its Natural Beauty. Others Do It for a Half-Million Motorcyclists.
Bikers flock to the South Dakota region during the annual Sturgis Motorcycle Rally, when short-term rental rates hit the roof and some attendees decide they never want to leave.
Natural beauty takes center stage
Beauty is a $55 billion industry, with 5.9% growth at the end of 2023, according to data and insights company SPINS, which collects product scan data in both conventional and natural retail channels.
How this woman-led brand is a trailblazer for the natural beauty market
Natasha Tuli’s Soulflower has been a pioneer in the natural personal care sector, with an equal focus on quality, sustainability, and aesthetics.
How to Make Your Skin Care Routine More Effective
Taking care of your skin is crucial for maintaining overall health and well-being. Read on to find out How Can I Make My ...
Influencer’s poop face mask alarms doctors: ‘People are getting too extreme on the internet’
“Applying feces to your face can introduce these pathogens into your body through small cuts, abrasions or mucous membranes, leading to severe skin infections or systemic illnesses,” added the doctor, ...
Xochitil Gomez Relies on This $9 Retro Tool For Drama-Free Skin
Xochitl Gomez shares with PS her favorite skin-care tools, her love for telenovelas, and the importance of authentic friends.
Selfmade’s expert-approved skin care bundles and more are up to 53% off
Our editors have loved this AAPI-owned beauty brand since its inception in 2020. Selfmade has an innovative approach to skin care and works with dermatologists and mental health experts to find the ...
Update your glam bag at the QVC Big Beauty sale—save up to 71% on makeup and skincare
Shop the QVC Big Beauty sale for makeup and skincare products available for up to 71% off. Save on Tarte, Clinique, Smashbox and more.