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Posted on July 7, 2026

From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience

For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.

Posted on July 7, 2026

Glossier loves New York so much they made a lip balm (and cute merch) to prove it

Meet the I

Posted on July 7, 2026

13 summer skin-care tips dermatologists swear by

Dermatologists don't skip these warm-weather skin-care habits.

Posted on July 7, 2026

This Japanese Gel Cream Makes Skin ‘Look Decidedly Younger,’ According To Reviewers 65 And Up

And it’s somehow just $25, if you can believe it.

Posted on July 7, 2026

9 best anti-aging serums proven to transform your skin

Best Anti-Aging Serums Proven to Transform Your Skin In the quest for youthful skin, anti-aging serums have become a staple in skincare routines. With countless options on the market, it’s crucial to ...

Posted on July 6, 2026

Is your morning skincare routine secretly damaging your skin barrier? A dermatologist reveals the 4 essential steps

Healthy-looking skin starts with a strong protective barrier. Dermatologists say the right morning routine can reduce irritation, prevent premature aging, and keep your skin hydrated and resilient ...

Posted on July 6, 2026

Hourglass Cosmetics’ new blurring balm changed my mind about matte lips

Dry lips? I don’t know her.

Posted on July 6, 2026

Should I Change My Skincare Routine for Summer?

Depending on your skin type and skin health goals, here’s what you need to know about making changes to your skincare routine in the summer months.

Posted on July 6, 2026

Parent-Founded Skincare Brands Are Changing Beauty Conversations For Gen Alpha

The founders of Prereq and Saint Crewe created safe skincare for young complexions—and changed the way tweens and teens talk and feel about them.

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Recent Posts

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