Cosmetic brands know that their new audience is aspirational tweens. Drunk Elephant—its Lala Retro Whipped Cream retails at Rs 7,920–even addresses kids in its FAQ section online.
These anti-aging faves with thousands of five-star fans are all $25 or less
Shake up your skin-care routine with affordable picks from L'Oreal, Paula's Choice, Neutrogena and more — they start at just $7.
Is This TikTok-Viral Lip Liner Stain Worth the Hype? See Why One E! Writer Thinks So
Looking for a lip liner stain that actually lasts? This one from Sacheu Beauty is officially E! staff-approved.
This anti-aging snail-slime serum is $14 (over 40% off) — escar-go and get it!
The unexpected formula has won over fans who say it tones and tightens like nothing else: 'I'm 54 but look like I'm 40!' ...
Kulfi’s Staining Lip Oils Are Long-Lasting, and I Can’t Choose a Favorite Shade
Although I love my arsenal of tinted lip balms and lip oils, I miss sporting a bolder, pigmented lip that doesn't require me to reapply constantly.
Grab a tub of this popular anti-aging cream for its lowest price ever, just $10
Retinol products can easily cost $25 and up for a teeny amount. This jumbo tub is packed with 16 ounces — so you're paying way less than $1 per ounce now that the price has been slashed to $10 with ...
The 10 Best Anti-Aging Serums for Men, From Retinoids to Wrinkle Smoothers
But the best anti-aging serums for men can slow the clock way, way down, and help you preserve your youthful good looks for as long as possible. The key to finding the right one is to be laser focused ...
Breakthrough in Anti-Aging: IL-11 Deactivation Boosts Lifespan by 25%
Inhibiting IL-11 in mice extends lifespan and reduces aging signs, with potential implications for human aging treatments. Researchers from the Medical Research Council Laboratory of Medical Science a ...
Mariska Hargitay Shows Off Natural Beauty in the Hamptons
It might be hot in the Hamptons, but Mariska Hargitay is staying cool.