10 Natural Beauty Bibles to Summer-fy Your Routine

Emily Lyman has a penchant for organization and ruthlessly keeps only those things that bring her joy. Her life goals are to travel always, read everything, and perfect the selfie. Because let's be honest, posing for a selfie is really the most awkward ... ( read original story ...)

Skin care with 5 ingredients or less

It’s 2017, and the people have spoken — we’re concerned about what we’re putting on our skin. Natural beauty shops are cropping up in cities all over the U.S., and even Sephora is getting in on the action, featuring a natural beauty section on its ... ( read original story ...)

Dior just launched a game-changing natural skincare line

In a new turn for Dior Beauty, the brand has released a natural, environmentally- friendly skincare range with minimal formulas and a simplistic approach to skin As a direct response to consumers need for a healthier and eco-friendly lifestyle, the French ... ( read original story ...)

6 Natural Beauty Brands You Can Buy at Target

Founded by a makeup artist, dermatologist, and natural-loving entrepreneur, this makeup brand takes out all the bad (petroleum-, paraben-, and aluminum-free) without sacrificing on pigment or application. Try the Expressionist Pro Mascara—it swipes ... ( read original story ...)

Why Go Organic? The Benefits of Natural Beauty Products

We all know that heavily processed foods are not as healthy as the organic options. The benefits of eating organic have been studied and reported on, but did you know that organic beauty products have similar benefits? From taking care of your skin, to ... ( read original story ...)

Natural Beauty Trends That Will Have Taken Over by 2018

The messy hair trend has already replaced straight and sleek hair to a great extent. When it comes to messy locks, celebrities now increasingly prefer wavy but frizz-free hair. Messy locks are trending for many reasons, not least among them the fact that ... ( read original story ...)