Since day one! We started our brand three years ago because we were frustrated with the lack of affordable natural skincare brands in the market. We were recent university graduates, and couldn’t ... ( read original story ...)
10 amazing beauty gifts from BIPOC-owned brands
Innovation in beauty looks like an array of categories shaped by people from a wide range of backgrounds. However, BIPOC (or Black, Indigenous and people of color)-owned beauty brands have yet to ... ( read original story ...)
Squalane Is The Ingredient Your Skincare Routine Is Missing
When it comes to our skin, only the best and most-trusted skincare products are qualified. But what makes a skin care product the best? Our honest answer - it's the ingredients used to formulate it. ( read original story ...)
The Best Organic Makeup Brands For Clean Beauty Obsessives
Clean beauty is a trend that needs no introduction, but we suspect (and hope!) it’s not a fad that will disappear. But just because natural products have seen a surge in popularity, doesn’t make them ... ( read original story ...)
Ultimate Skincare Guide For Men: Best Facial Products For Men And When To Use Them
There's been an unhealthy notion that men don't care for their skin, hence, all they do is wash their face with generic soap and water. But times are changing, and men recognize that there are several ... ( read original story ...)
The Game-Changing Skincare Advice We Were Given In 2020
There's no denying it has been a truly hectic year. So just in case you missed anything, ahead we round up the very best skincare advice we were given in 2020, and how it can serve you well into next ... ( read original story ...)
A Beauty Editor and Her Mom Swapped Skincare Routines—And Here’s What Happened
ELLE.com Beauty Director Chloe Hall certainly knows her way around a skincare routine, but she recently got some product recommendations from an unlikely source: her mom, Dee. After spending countless ... ( read original story ...)
Bakuchiol, a Natural Alternative to Retinol, is the Hottest Thing in Skin Care Right Now
If you're already curious about bakuchiol, it's almost certainly because you're deep in a search for an alternative to retinol. We're personally big fans of a retinol-powered skincare regimen. Whether ... ( read original story ...)
Maddie Ziegler documents her $1,200 daily beauty routine
The 18-year-old dancer and actress appears in a new beauty video for Vogue in which she documents her daily skincare routine and her current go-to makeup. ( read original story ...)