Gen Z is embracing Ayurveda for natural beauty and wellness. From turmeric masks to coconut oil rituals, ancient remedies are making a comeback. Ayurvedic skincare and self-care tips offer a holistic ...
Martha Stewart’s Elm Biosciences skincare line is finally available to shop
Martha Stewart is adding skincare founder to her already-packed resumé. The domestic doyenne launched her first beauty brand, Elm Biosciences, on Wednesday with a two-product system: the Inner Dose ...
Why Black Women Should Rethink Glycolic Acid in Skincare
Glycolic acid has been touted as a great part of healthy skincare. However, the experts want you to know that it might not be the best for Black skin.
Forget Farm-to-Table—Martha Stewart’s New Skincare Serum Goes Lab-to-Skin
Elm launched the Inner Dose Daily Skin Supplement to complement the serum. It’s meant to work from the inside out, tackling inflammation, oxidative stress, and hormonal shifts. The oral supplement ...
We’re Shocked This Limited-Edition Squishmallows & K-Beauty Skincare Advent Calendar Is Still in Stock
The limited-edition, seven-day countdown houses adorably packaged TONYMOLY K-beauty skincare essentials, along with a couple of Squishmallows accessories—and all for just $25 ($32 value). Here’s a ...
Teen skincare brand launches a jellyfish sting serum – but the reason behind it might surprise you
As TikTok skincare trends continue to become more convoluted, wild and weird with everything from snail mucin to ‘morning sheds’ showing up in teens’ routines, new skincare brand [coat]s is fighting ...
These 4 Skincare Ingredients Are A Scam, According To Research
This serum is formulated with vitamin C as well as salicylic acid, which means it'll help your skin fend off acne as well as damage from the sun's ultraviolet rays. The texture is pretty thick but ...
NBA Forward Kyle Kuzma Invests in Men’s Skincare Brand Margin
NBA veteran Kyle Kuzma is expanding his entrepreneurial portfolio by joining the men’s self-care brand Margin as an investor and adviser.
Inside The INKEY List’s Bold New Chapter: Ulta, AI, And A “NO BS” Skincare Revolution
The INKEY List is doubling down on innovation, accessibility, and authenticity as it enters Ulta and kicks off a new era of “NO BS” skincare.