The brand launched over the weekend with a line of face masks for children, though social media commenters have accused the company of exposing kids to unnecessary skin products.
Actress Shay Mitchell Just Launched Sheet Masks For 3-Year-Olds. Has The Kid Skincare Craze Gone Too Far?
American Girl (check!), Barbiecore fashion (love that!), the Disney princess machine (been there, still doing that!)—nothing has prepared me for the phase we’re currently in: high-end skincare. And ...
Fans Are Up in Arms Over Shay Mitchell’s Controversial New Skincare Company Launch
Shay Mitchell's new skincare brand rini is made specifically for children, leaving fans questioning the impact of a beauty brand targeting kids ...
‘Let Kids Be Kids’: Shay Mitchell Under Fire After Launching Skincare For Kids
The You star launched new brand Rini, which is for children aged 3 and up, with a selection of sheet face masks.
The Buzziest Skincare Ingredients To Watch For In 2026
From a high-coverage sunscreen active to a wrinkle-fighting mineral, dermatologists reveal five promising skincare ingredients you’ll likely see everywhere.
“Pretty Little Liars” star Shay Mitchell blasted for launching kids skincare line: ‘This makes me so sad!’
As an actress, Mitchell is best known for her role as Emily on all seven seasons of Freeform's teen drama Pretty Little Liars, on which she costarred alongside Ashley Benson, Troian Bellisario, and ...
Bella Thorne Radiates Natural Beauty While Basking in the Sun
Bella Thorne gave her followers a peek into her laid-back seaside escape with a series of glowing photos. The actress, singer, and filmmaker, 28, looked effortlessly relaxed as she soaked up the sun ...
Shay Mitchell drops skincare for kids as people call it ‘insane and dystopian’
Shay Mitchell announced the launch of her new skincare company for children and has received mixed reactions to the brand's mission ...
Evre: A New Zealand-Based Skin-Care Brand For Teens and Tweens
What: A skin-care brand designed as a gentle introduction to beauty for teens and tweens.