As far as skin-care trends go, 2021 was all about "skinimalism" — as in, natural, minimal, or no-makeup beauty looks — but this year is shaping up to be all about "status" skin. Over the last two ...
NuFace Is Launching Limited Edition Skincare Kits (& PureWow Readers Have Exclusive Access to Shop Now)
NuFace says that now is the perfect time to get your spring skincare routine in motion (because we won't be hibernating indoors forever). That’s why we were so excited when we found out that the ...
3 ultra-effective beauty products you’ve probably never heard of
30 years old, the 100% natural salve has never waned in popularity despite its ... mature skin - without any parabens or preservatives. In my two decades as a beauty journalist, I’ve heard many ...
15 Valentine’s Day Beauty Sales and Skincare Deals to Shop Now from ILIA, Soko Glam and More
As the temperatures drop, it is important to keep your skin moisturized and protected. If you've been hoping to step up your skincare or makeup routine in 2022, the best beauty sales of the year are ...
‘Natural beauty’: Bethenny Frankel goes makeup-free to normalize aging and beauty
Bethenny Frankel is giving fans a look at the "real" her. On Tuesday, the former star of "The Real Housewives of New York" shared a fresh-faced selfie to Instagram along with a message about beauty ...
‘Natural beauty’: Bethenny Frankel goes make-up free to normalize aging and beauty
Bethenny Frankel is giving fans a look at the "real" her. On Tuesday, the former star of "The Real Housewives of New York" shared a fresh-faced selfie to Instagram along with a message about beauty ...
Dermatologists Swear This Under-the-Radar Skincare Secret Is Better Than Hyaluronic Acid For Hydrating Dry, Aging Skin
Hyaluronic acid is one of the most talked-about skincare ingredients of all time, but there’s a new superstar ingredient that’s here to steal the spotlight. It’s similar to the big H.A., yet somehow ...
Karrueche Tran’s 10 Minute Beauty Routine for a Natural On-The-
Claws actress Karrueche Tran shares her 10-minute beauty routine for a natural on-the-go look —featuring a few tips and tricks she's learned during her makeup journey. She emphasizes the importance of ...
11 Natural and Organic Perfumes That Smell Sublime
Formulated with natural ingredients or without harmful chemicals, these ELLE-approved perfumes are the latest beauty product to become clean. There's so much conflicting information out there, and it ...